elevating…
↓
(see below)
the lower third.
Some work in clay.
Others in watercolors.
Apparently, I work in bad puns.
(Groan-inducing puns. Truly atrocious.)
When I was its broadcast line producer, CBS This Morning (now CBS Mornings) tasked me with coming up with the grabbiest, most eye-catching on-screen titles in morning network television.
At three o’clock in the freakin’ morning, no less.
They told me to really go for it.
So I really went for it.
Did I go too far?
The answer may surprise you.











































