
let the
spirits
move you.
NBC News Daily anchor Kate Snow has been conducting insightful, incisive and thought-provoking interviews for her entire career.
Sometimes, she does it with cocktails, too!
When NBC News Daily began airing her series, “The Drink”, I suggested we needed a brand refresh that matched the energy and effort she and her team brought to each and every interview.
So, we uncorked and decanted our creative juices, and in collaboration with NBC News Artworks and our production team, rolled out a full-bodied visual concept to help elevate the franchise’s stylistic bouquet and leave viewers with a memorable finish worth savoring.
(Sorry about all that.)
Go ahead. Drink it in.