I spent 20 years in TV news. Then, AI changed everything.

After a long career in the news industry, I now work at OpenAI — helping the news industry actually use AI.

Newsrooms are changing fast these days. But the mission of those who work inside them? Hasn't changed one bit.

My mission is simple: put AI in the hands of more journalists, so they can do more — and do it better.

When used well, AI unleashes journalists and amplifies their work. My goal is to help make sure that happens.

Let me show you why AI is freedom for the press.

See the work About me

CREATE DESIGN WRITE

Now OpenAI Before NBC News MSNBC CBS News

20+ Years in Live TV

1000s of Shows Produced

10,000+ Teases Written

2 Network News Divisions

20+ Years in Live TV

1000s of Shows Produced

10,000+ Teases Written

2 Network News Divisions

● EVAN HIRSCH

▶ MY PHILOSOPHY

Empowering Journalism Through Innovation.

Great journalism starts with great journalists. Reporters who chase the lead. Producers who build the story. Editors who make the call only a human can make.

Too much of newsroom life isn't that work — it's the busywork that gets in the way. My mission is simple: put AI in the hands of more journalists, so they can spend their time on what only they can do.

Train.

Workshops, curricula, and hands-on programs that help journalists pick up AI without needing to write code.

Partner.

Direct work with newsroom leaders on pilots and partnerships — figuring out together what actually helps.

Build.

Resources, research, and reporting that inform OpenAI's work with the news industry.

▶ ON AIR NOW

Featured Work

CHANNEL 01

⚙ AI Tools

Automation for Journalists

What could you do with 120 extra minutes every day? Tools I built to unleash journalists from busywork.

Discover →

On the Air with AI: Behind the Scenes at TBPN

CHANNEL 02

Academy

Class Is In Session

As part of my job at OpenAI, I teach free, public sessions for newsrooms — plus two-minute ChatGPT basics for everyone else. Watch a few, then enroll. It's free.

Watch the sessions →

CHANNEL 03

▶ Production

Visual Storytelling

Every single day, we start from scratch. Here's how I fill the empty rundown and make it special.

Watch Now →

CHANNEL 04

✎ Words

Copy That Converts

The answer may surprise you. If my writing surprises you, I'm doing something right.

◉ DESIGN SHOWCASE

Editorial Design Packages

Branding That
Leaves a Mark

Editorial design packages I created in collaboration with the NBC News creative team. 35+ and counting.

View all designs

◉ Drop me a line ◉

Get in Touch

Why, hello there...

Bring me a messy editorial workflow. I'll help untangle it.

Newsroom AI training, partnership conversations, or just saying hi. Whether you're already deep in AI or wondering where to start — I'd love to hear about your newsroom.

Messages go directly to my inbox. I'll get back to you soon!

I spent 20 years in TV news. Then, AI changed everything.